Malfy - Storyboard Agency

La Terrazza

Client

Malfy La Terrazza

Services

Brand activations

Briefing

Malfy tasked us with putting Malfy Gin on the map as a trendy, Italian and super premium gin brand. The aim was to position their signature Malfy Gin Rosa as the must-have drink for the summer. Our goal was to create a desire so strong that influencers and consumers alike would want to feature the vibrant, beautiful Malfy Rosa in every post.

Casevideo

Strategy

Understanding that the Dutch (and Belgians) eagerly anticipate the summer—some might even joke that summer hardly exists with only 50 sunny days. Based on that insight we saw a golden opportunity for Malfy to elevate their summer experience to extraordinary heights. We positioned Malfy not just as a drink, but as a a symbol of the summer.

Approach

To prepare our ambassadors for the rare sunny days ahead, we curated a special gift box for them. The box included summer essentials and an exclusive invite to our PR event: La Terrazza. This event was the highlight of our campaign. We transformed a boat inspired by the Amalfi Coast into a floating Italian retreat, cruising the canals of Amsterdam for four enchanting days. In total 40 ambassadors and 50 consumers enjoyed an Italian retreat filled with toasts, laughter, live music and even a painting session.

We measure brand impact

Data drives everything we do. From measurable growth to tangible results, we track every metric that matters, because impact isn’t just about action, it’s about outcomes.

186

social assets

11 M

people reached

403 K

earned PR value