Briefing

Robijn wanted to spotlight four key products through influencer marketing. Our task was to strengthen Robijn’s position across multiple usage occasions and drive relevance among the target group. From refreshing and de-wrinkling outfits at festivals with Robijn Dry Wash Spray to evoking holiday vibes with Klein & Krachtig Tropical.

Strategy

Our ambassadors celebrate the beauty of loving attention and the small things that surround us. In 2023, we laid a strong foundation for the ambassador program. ‘Team Small Moments’ brings Robijn’s brand positioning to life by inspiring the target audience to give more loving attention to the beauty found in life’s little moments.

Approach

We brought Robijn’s message to life by celebrating the beauty of life’s small yet meaningful moments. Our ambassadors and UGC friends showcased the brand’s diverse product range from practical laundry wipes to the vibrant new Tropical line. We also supported the Netherlands with answers to all their laundry-related questions. In collaboration with Shelly Sterk, we successfully positioned Robijn as the go-to laundry expert on TikTok. And last but not least, we curated and hosted two spectacular events, where we proudly unveiled two new products to an enthusiastic audience.